Kaushiki Amavasya Tarapith Liquor Sales Hit 4.73 Crore in 4 Days
The Kaushiki Amavasya festival at the famous Tarapith temple witnessed a massive influx of devotees and tourists over the past four days, leading to a significant surge in liquor sales. According to data compiled by the West Bengal State Excise Department, from September 8 to September 11 midnight, a total of Rs 4.73 crore worth of alcoholic beverages were sold in and around the Tarapith area. The breakdown reveals that 23,773 liters of beer, 8,600 liters of country-made liquor, and 29,622 liters of foreign liquor were among the top-selling items. The temple town, already a major pilgrimage site, saw increased footfall due to the auspicious Amavasya celebrations, which draw thousands of devotees seeking blessings. Local vendors and licensed retailers reported unprecedented demand, especially during evening hours when cultural programs and religious discourses were held. Authorities noted that the rise in liquor sales correlated directly with the spike in tourist arrivals, many of whom combined spiritual tourism with leisure activities. The Excise Department ensured adequate stock and tight security to manage the crowd and prevent any untoward incidents. Officials also mentioned that temporary license holders were monitored closely to ensure compliance with state excise rules. The overall atmosphere remained festive yet controlled, with traffic and sanitation departments working overtime to maintain cleanliness and smooth movement. This year’s sales figures represent one of the highest turnovers recorded during the Kaushiki Amavasya period, reflecting both the growing popularity of the event and the economic impact it has on local businesses. Tourism stakeholders have expressed optimism that such trends will continue with better infrastructure and promotional support in the coming years.
Key Highlights
- Rs 4.73 crore worth of liquor sold in four days at Tarapith during Kaushiki Amavasya
- 23,773 liters of beer, 8,600 liters of country liquor and 29,622 liters of foreign liquor sold
- Massive influx of devotees and tourists boosted local business activity
- Excise Department ensured tight monitoring and adequate supply to manage demand
- Sales reflect growing popularity of Tarapith as a pilgrimage and tourism destination
Source: Ei Samay
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